The 15 Minutes That Makes All the Difference

People don’t leave jobs. They leave supervisors. I hear this consistently from my friends in HR, and have seen it happen too many times myself. Good staff, with the right values and solid skills, who feel unnoticed or unappreciated. While their supervisor is distracted by squeaky wheels, bureaucratic hoops and other forms of (often) unnecessary drama, these foundations of your team start to slowly lose their sense of engagement and energy for the job. Does anyone notice? Does anyone care that these individuals are “ripe for the picking” in the midst of a demanding job market?

According to Marcus Buckingham, in his new book Love+Work, spending 15 minutes each week with each of your direct reports is a foundational component of building engagement among your team. Fifteen minutes, asking four simple questions: What did you love about last week? What did you loathe about last week? What are your priorities this week? What help do you need from me? 15 minutes. Once a week. According to Buckingham’s research, doing this every week drives team member engagement up by 77%, and voluntary turnover in the next six months decreases by 67%. 15 minutes, once a week.

In that 15 minutes, over the course of time, you will learn what sparks each of your team members. You will know what unique aspects of their role keep them coming back day after day. Because even if you have a dozen people who all have the same job description, each of them connects with their role in a very different way. That’s the beauty of a team — everyone brings their own unique gifts and graces to the table, which enrichs your team and makes it more impactful.

In that 15 minutes, you will also learn how best to support your people. Are they motivated by public recognition or prefer a private “job well done”? Do they like to work interactively with people or prefer more solo work? Are they driven by the letter of the procedure, or do they prefer a bit of creative license to dance near or perhaps slightly over “the line”? When you see and appreciate them for the unique individual they are, rather than a person filling a position, their engagement with and positive impact on your organization will only expand further.

15 minutes. Even if you have 10 direct reports, we’re talking two and a half hours of your week . . . to increase engagement, reduce turnover, and learn more about the important work happening in your organization every day. Two and a half hours of leading.

Working on your priority list? Maybe you should start with 15 minutes that can make all the difference.

Be a Noticer

Originally Published May 19, 2015

This week I had the opportunity to drive across numerous states, and landscapes . . . the rolling green Flint Hills of Kansas, the rocky barren beauty of rural New Mexico and the lush desert landscapes of Arizona (who knew there were purple cacti?). The ever-changing scenery stood out because it had been a number of years since I last traveled through this part of the country (and then it was with a young family in a mini van, so it is likely I missed a thing or two). As a result, I noticed details of the landscape that I imagine those who travel the same road every day probably don’t see any more. I also thought about how someone from Oklahoma might be taken aback by the sheer greenness, and peaceful river bluffs that I sometimes take for granted in the place I call home.

The same thing can happen in our own organizations. There are undoubtedly some pretty amazing things taking place right under your nose . . . a grounds keeper who takes personal pride in keeping the place looking its best . . . a caseworker who buys a pizza for a family and takes the time to really build a relationship with them . . . a teacher who continually finds creative ways to engage a struggling student. Do you notice them? Or have they simply become part of the background you pass on your way to the next meeting?

And what about those things that perhaps don’t cast your organization in the best light? Do you see the peeling paint, or hear the frustration in the voice of a supervisor who is trying to reason with a difficult client? Do you see the resignation on the face of a staff member who feels like, once again, no one is listening? You might not notice, but it’s a pretty safe bet that someone who is experiencing your organization for the first time will see those things, and so much more.

Part of a leader’s job is to be a noticer . . . to identify and recognize those positive details, and not so positive, with the eyes of a visitor or potential customer. A noticer doesn’t generically say “You did a great job,” but, “Thanks so much for your patience. Your approach really diffused what could have been a very difficult situation.” A noticer doesn’t say “You need to improve your attitude”, but rather, “You appear to see things differently. Help me understand the situation from your perspective.” It’s the little things that can make all the difference in how someone experiences you organization. Do you see them?

My challenge to you today is to be a noticer. Walk through the day with the eyes of a visitor. Identify at least three things that would likely stand out to a guest . . . Do staff greet others when they walk past, or seem to not even see them? Are people given individualized responses or a recitation from the rule book? Is your front entry way warm and inviting or cold and cluttered? Then ask yourself, are these the things you want someone else to notice about your organization?

The best part is, once you as the leader become more of a noticer, the rest of your staff will likely follow suit. If a staff member sees you noticing the candy wrapper on the ground and picking it up, the more likely they will be to notice and dispose of trash in the future. If others observe you asking the opinion of front line staff, they will be more apt to do the same in the next situation. When you recognize someone who has gone the extra mile, it encourages their colleagues to put in extra effort because they have noticed it is valued.

Lead with the eyes of a noticer . . . you just might be amazed at the view.

Hearing Your Brain Think

We live in an increasingly noisy world. Not only is the amount of information vying for our attention growing exponentially, but the volume of the cries seems to be increasing at a similar rate. Most leaders today are being “shouted at” about things that need our “immediate response” at a level and frequency that is simply unsustainable. At the same time, that still small voice inside — you know, where most of our wisdom comes from — remains consistently still and small. If we want to use that as our guide (and we should) it takes an intentional effort to get quiet enough to hear it.

I’m not here to tell you the best time and place to get quiet. Some people find clarity through exercise or early morning reflection. For others, it is spending time in nature or while driving on an open road. In the vast majority of cases, it happens during time spent away from devices and other people. And in my experience, you have to ease into it. If I have a two-hour drive to a meeting, it is probably going to take me 30 minutes to quiet my mind enough to hear my brain think. But then, look out! Insights and ideas seem to come out of nowhere, pieces start to fit into place, seemingly disconnected things start to connect . . . Now I have to admit, I love these kind of car rides, but they do occasionally make my people a bit nervous, especially when I start our next meeting with, “I had a thought the other day on my way to . . .”

Still, the challenge remains, how do you carve out time to hear your brain think in your already overloaded schedule?

1. Identify it as part of the job. Too often, we feel like time spent in reflection or thinking is not really “working” because there is not a clear result we can check off of a to-do list. Or, it gets relegated to something we can do in our “spare” time (you know, when you should be sleeping). Trust me, the broader your scope of authority, the more critical this becomes — it is most definitely part of the job.

2. Schedule it. It would be nice to think that you will find chunks of time in your calendar for reflection, but how often does that really happen? More than likely, free blocks of time are filled with emails, returning phone calls, or moving stacks of paper from one pile to another. Be intentional. This is a critical function. Schedule it.

3. Process with others. Once you have heard that still small voice, share your ideas, thoughts and reflections with your team. They will often add their own insight to make the end result even better. Reflection is often the starting point of a discussion, or a way to break through a stalemate. It is rarely the final solution. When you encourage others to build on your reflection, you not only model the importance of quiet time, you encourage them to engage with the bigger solution.

Who are you going to allow to set your leadership priorities — those screaming with the latest/greatest solution, or that innate, hard won wisdom you hold inside? I’m betting on you. And all it takes is getting quiet enough to hear your brain think.

Connecting the Dots

Did you ever take on a dot-to-dot puzzle when you were a kid? Depending on its complexity, that initial view of dots and numbers — going in every direction with no apparent logic — could be a bit overwhelming. Once you started to connect the dots, however, a clear picture started to emerge. That’s really not so different from what many people face in their jobs each day. Projects and activities may seem random and disconnected to those carrying out the work. You, as the leader, probably have a clear understanding of the final picture you are working towards, but do your people?

When people know the desired outcome, it is much easier to engage them, excite them, build momentum and bring about creative solutions. When they know what the picture is supposed to look like, your people can better identifiy a misstep early on, when it is easier to course correct, or offer a suggestion to improve the final result. That sounds logical enough, and yet so often we just assume that since we know where we are going, our people do to. Not true.

How do you connect the dots for your people?

1. Provide a one sentence description of the end goal.

Not a paragraph with three charts and six pages of further explanation. No one will remember that. People can remember a single sentence. Also, distilling your complex goal down to a single sentence forces you to become clearer on exactly where you are going — not a general direction that is open to misinterpretation by multiple people —the exact measure of what will be considered a successful completion of the goal.

2. Repeat the end goal . . . a lot.

Your end goal may be your number one priority, but the only way it will become that for your people is if you remind them. Repetition builds retention. Become a broken record. Only when you hear your people sharing the end goal with others – in your exact words – will you know that they hold in their minds the same picture of success that you do.

3. Describe how each project supports the end goal.

Just because you know how this particular project supports the overall project, that doesn’t mean that others do. It only takes a few minutes for you to connect the dots for them, and you can see it in their eyes when all the pieces click into place. Never assume that people see the picture the same way you do. Added bonus . . . your people may come up with an even better way to meet the end goal . . . but you’ll only know that if you take the time to connect.

When you and your team are going in multiple directions, working on what some might see as disconnected projects, it is critical that everyone has a clear picture of the end goal. The best way to do that? Connect the dots.

Shoulding Where You Shouldn’t

It’s a tricky proposition for leaders . . . determining the line between opinions, assumptions, shoulds and decisions. Most leaders receive vasts amount of data every day, and we often have to move quickly from information to decision. The path we take — consciously or unconsciously — has a lot to do with whether we are shoulding where we shouldn’t.

The ladder of inference, developed by organizational psychologist Chris Argyris and popularized by Peter Senge in The Fifth Discipline: The Art and Practice of the Learning Organization, highlights how we filter information, and assign meaning to that information based on our experience. For example, after receiving the initial information we determine whether something is relevant or important to the given situation. That is your opinion. Nothing wrong with that. We all do it.

The next step is the tricky part. Do you seek out additional information or different perspectives to challenge your opinion, or do you automatically make assumptions about what you think should happen based on those (possibly faulty) opinions? Making decisions based on filtered data, mixed with our beliefs and past experiences, is like short-hand for the brain. The only problem is, jumping from point A to point E leaves a lot of room for error.

Breaking free from the ladder of inference doesn’t necessarily have to take a lot of time, it simply requires you to consciously consider where you are making leaps from facts to shoulds. For example, perhaps you have a strong belief that being late is rude and unprofessional. A colleague shows up 15 minutes late for an important meeting with no explanation (those are the facts). Do you automatically jump to “this person is rude and unprofessional and therefore I cannot trust him or her to manage this important project” (sliding straight up the ladder from the facts to a should, or in this case a shouldn’t), or do you first pause to explore why the person was late. Perhaps there was a terrible accident on the way to work, or a critical phone call related to the project came in just as the meeting was scheduled to start. Would this information change your opinion on what you should do?

It is amazing how many times even a small amount of additional information can disrupt your mental shorthand and lead to better decisions.

Amid the pressure to move quickly from data to decision, do you have the discipline to stop and consider whether your assumptions are accurate, or if someone else might have a different — and equally important — perspective? A few extra moments may be all it takes to make sure you aren’t shoulding where you shouldn’t.

The Hardest Thing for a Leader To Do . . .

Originally Published September 2, 2014


And by that, I don’t mean there is nothing that is hard for a leader to do. Rather, I have observed (okay, and experienced) that consciously stepping back and doing nothing in a specific situation can be incredibly hard for many leaders. We are wired to make things happen, to strategize, to fix problems . . . but sometimes sitting back and letting a situation play itself out a bit can be the best strategy.

Consciously doing nothing is not the same as not making a decision — it is a deliberate decision, presumably with a rationale and expected outcome. It takes patience, and often times is not all that popular with people who look to you to “do something” when a challenge arises. Taking action is easier. Even if it’s the wrong action, at least people can see you’re trying to impact the situation.  Apparent lack of action on the part of a leader may prompt people to a) wonder if you really understand the magnitude of a situation; b) think you’re indecisive; c) think you are “weak”; or d) all of the above and probably several other letters to boot! 

Making a choice to do nothing takes confidence, rather thick skin, and the willingness to take a long view. That said, there are several situations where doing nothing may be the best course of action. For example, there may be times where individuals, either internal or external to your organization, try press you to address an issue that is actually not yours to solve.  Tempting as it may be, especially if you have an opinion about the preferred course of action, this is a time to take a “not my circus, not my monkeys” perspective. I’m confident you have plenty of your own challenges to address. If someone tries to get you to take on theirs, be pleasant, be encouraging, but beyond that, do nothing.

There are also cases where there is an internal issue that presents a growth opportunity for one of your staff members. Perhaps you could solve the issue more quickly however, much like a parent choosing not to step in when their child experiences a conflict, doing nothing can lead to more self-reliant staff. Or maybe you choose to do nothing to, in effect, call someone’s bluff, or force action on the part of another party. Doing nothing should not be your most frequently used strategy (if it is, you might want to revisit whether you really are just indecisive!), but used sparingly it can be extremely impactful.

I also find that people confuse “apparent lack of action” with doing nothing. Often there is much a leader is doing behind the scenes to positively impact a situation without it being visible to others — much like a duck who appears to glide effortlessly across the water, but is actually paddling like crazy under the surface. This is more common, and from my perspective much easier, than actually not responding — because you know you’re doing something, even if others don’t.

Ironically, the simple fact that most of us aren’t wired to do nothing can actually increase the impact of this response.  People take notice. They think about what they should do if you’re not going to do anything, which sometimes can lead to the best solution to a situation.

Tough call, but hey, no one said leadership would be easy!

Maximize Your Minutes

In a 40-hour work week, you have 2400 minutes at your disposal to accomplish whatever it is you deem most important. If you’re like most leaders, you are pulled in multiple directions by people who all feel their projects should be at the top of your priority list. Trying to respond to all, or even most, of those competing demands would take double, or even triple, the time you have at your disposal (which quickly consumes your “non-work minutes”). So how do you decide where to spend your precious time?

1. Start with your people. Marcus Buckingham’s research has found that when leaders spend as little as 15 minutes each week meeting individually with their direct reports to talk about near-term work (what are you focusing on this week and how can I help you), employee productivity and engagement both go up. If you have eight direct reports, that’s 120 minutes — two hours — of time invested per week that will save you time and energy in the long run. Productive, engaged employees make everything else easier. Start with your people.

2. Next consider items requiring big picture thinking. To prioritize your to-do list, Daniel Goleman suggests categorizing tasks into three types of focus — on yourself, others, and the larger world. He noted, “a failure to focus inward leaves you rudderless, a failure to focus on others renders you clueless, and a failure to focus outward may leave you blindsided.” What perspectives or variables do you need to ponder that may impact a decision before you? What is happening in the larger world — in your industry or others — that you need to factor into your considerations? These aren’t items you can check off a to-do list, but they are the kind of considerations that can dramatically increase a leader’s impact. Invest time in big picture thinking.

3. Focus on those things that only you can do. Delegate, delegate, delegate. You are correct, someone else probably won’t complete a task exactly the way you would. So help them, guide them, but let them gain the skills so you can direct your energy to things that no one else can do. Whether that is working with your board . . . serving on an important external committee . . . building strategic relationships . . . don’t undermine the time and attention you can devote to these leadership tasks by doing work that can be completed by others.

4. Then and only then consider comfortable, fun and mindless. When things feel uncertain, overwhelming and hard, it is easy to “lose track of time” on tasks we feel competent at (and someone else could probably do), something we really enjoy (but isn’t really part of our current role), or endlessly clicking on some title that caught our attention on email. I’m not suggesting there isn’t a time and place for these things, but they shouldn’t be postponing items 1 – 3 on this list.

Want to increase your impact as a leader? Maximize your minutes.

Quit Playing the Zero Sum Game

Either/or is a false choice. Quit buying into it.

The assumption that the only way for one side/organization/person to win is for someone else to lose is a zero sum game that puts self-imposed limits on you and your people. That kind of short-term, scarcity mentality falsely assumes that the “rules of the game” will always stay the the same . . . that there are no opportunities to do things differently. Really?

If the pandemic has taught us nothing else, we should all be clear that the parameters we face are certainly subject to change, and there are opportunities to approach our work in a totally different way.  And that is a good thing. There is no single structure we have to work within, with a finite number of resources and the only way I can gain is for you to lose. If that is your perspective, chances are you have already lost . . . the chance to create something with an impact far beyond today’s standards . . . the opportunity to collaborate with others to create a sum greater than the individual parts . . . the ability to engage your staff in making your “what-ifs” a reality.

Refusing to play a zero sum game doesn’t mean things will be easy, or that they will happen quickly or without hard choices. That’s another fallacy of scarcity thinking . . . that those who are optimistic, who have an abundance mentality, are simply unrealistic dreamers who don’t understand the real risks being faced by the organization. Actually, just the opposite it true. The only way to attain the lofty goals set by the optimist is to be brutally honest about the current reality. So how do you move from zero-sum thinking to a perspective that strives toward more abundant possibilities?

1. Set a clearly defined target. It was hard to misinterpret President Kennedy’s goal to put a man on the moon by the end of the decade. There were likely many who had worked in “the system” for years who felt such a lofty vision was impossible, and yet eight years later, that goal was achieved.

2. Don’t allow yourself to be distracted. A whole host of concerns, objections, alternate suggestions, as well as a multitude of competing demands will cry for your attention. Also, don’t be surprised if you get pushback from those operating with the current system who experience the same challenges and frustrations you, but who don’t want to or can’t see a way to change. If you rewrite the rules of engagement, that affects them too. So many ways to get distracted, and yet keeping focused on your target is critical to success.

3. Recognize that set-backs are part of the process. Achieving something new, committing to a win-win, changing calcified systems, are hard things. It takes time and effort and rarely happens in a straight line. Try, learn, adjust and take the next step. Most “big steps forward” happen as a result of an untold number of little steps and quite a few stubbed toes. No, it’s not easy . . . but important goals are worth the effort.

Want to accomplish more for your people, your organization and your mission? Then quit playing the zero sum game.

Say More With Less

I have been called a wordsmith by some and a red pen-wielding copy slasher by others. I’ll gladly claim both.The words we use are critical in communicating a message . . . and most of the time we simply use too many.

An over-abundance of aspiring high-achievers, somewhere along the way, became convinced that big words, lots of qualifiers, and a mind-numbing level of unnecessary explanation and detail somehow made them seem smarter, or at the very least harder to argue with. They were wrong. Simple, focused messages are much more powerful.

The Gettysburg Address was 272 words. It took Lincoln roughly two mintues to deliver, and is widely considered one of the greatest speeches ever made by an American President. 272 words.

There is power in brevity.

People who are not clear on what they want to say tend to ramble, presumably hoping something will stick. Likewise, when a person has a weak argument, there can be a false assumption that the speaker will sound more compelling by using lots of words. Unfortunately, lots of words also increases the likelihood that the listener will miss the main point, instead getting mired down in some irrelevant detail . . . which requires even more words to try to get them back on track. Limiting the length of your communication forces you to identify what is most important.

There is clarity in brevity.

Pascal famously said, “I would have written a shorter letter, but I did not have the time. It is faster and easier to simply dump lots of information on people. It takes real effort to distill down your message to the fewest possible words to make your point. Isn’t your message worth the effort?

Brevity takes time.

Granted, writing and speaking skills come easier for some people than for others. However whether it comes easily or is a hard-won, the ability to communicate effectively is a critical skill for leaders. The most powerful messages, the clearest ones, are succinct and to the point. Yes it takes more time. It’s worth the effort.

Want to say more? Try saying less.

Hearing Through All The Noise

When I step back to consider all the the voices vying for my attention . . . the emails, social media, podcasts, newscasts, publications, seminars, phone calls, meetings and even the occasional snail mail . . . it’s as if Grinch narrator Boris Karloff is in my head booming “Oh the noise, noise, noise, noise!” In 2020 alone, people created 1.7 MB of data every second. Every day, 306.4 billion emails are sent and 500 million tweets are posted.

In the midst of such an onslaught of data, how does one sort through to find the nuggets of information that can move you closer to your goals? A good place to start is to screen out everything that doesn’t fit into one of three buckets: Intentional, Industry, and Interest.


Intentional information requires you to be clear on your goals. What — specifically — are you trying to accomplish? Where do you need new insight . . . from experts, from end users, from unrelated industries that may have tackled a similar challenge? Intentional information is data you seek out, as opposed to getting sidetracked by those who assume they know what you need. Sure, you may occasionally receive an unsolicited email touting just the product/information you need at any given time (which of course, you recognize because you are clear on your goals), but in most cases, you are driving the search for this information.


Industry data allows you to stay up to date on the latest trends or forecasts for your sector. This one has become a bit trickier to distill as companies have become more creative in offering glimpses of the future that they can help you address. (I’m not knocking marketers — that’s my background — just highlighting that there are some really effective ones out there working to meet their goals, not necessarily yours). Find several neutral sources that have a track record of identifying trends, both in your sector as well as business/economy overall.


While this may seem to be the broadest category, like intentional and industry data, information related to your interests should be something you seek out rather than just passively consume. Where would you like to take a deeper dive . . . perhaps related to a current or desired hobby, stress reduction, a trend unrelated to your work that peaks your interest? And it really doesn’t take that much effort on your part. Algothrims will ensure that one source of information will multiply to three or four or more.

The trick to cutting through all the noise, noise, noise noise is to be proactive, rather than reactive. When you know specifically what you are looking for, those messages rise to the top, making it easier to turn down the volume on all the other voices.

The more you are clear, the better you can hear.